Marketing

Haier India aims 2X revenue in 3-4 years; eyes premium and mass markets

O Hi onboards Kartik Aaryan as brand ambassador

ad:tech and IAA unveil inaugural martech 'Honours Awards'

Brands ride the "Anytime" wave following Pepsi’s masterclass in marketing

Marketing wars heat up as Pepsi’s play leaves netizens buzzing

AI, automation, and influencers: How HUL is reshaping marketing for the digital age

ABD appoints Arvind Hangal and Roshni Chatterjee as Marketing Directors

Britannia CEO Rajneet Singh Kohli resigns

Shah Rukh Khan named brand ambassador for LT Foods’ Daawat

From SEO to social media: How illegal betting targets users