Digital

IAB Tech Lab launches ADMaP (Attribution Data Matching Protocol) for public comment

Perplexity gets “cease and desist” notice from The New York Times

Amazon Ads introduces new advertising capabilities at unBoxed 2024

Amazon Ads reveals new tools at unBoxed 2024

C Com Digital bags HealZen’s digital marketing and creative mandate

Taboola's new Generative AI tool ‘Abby’ aims to assist advertisers with campaign management

Disney Star secures eight sponsors for Pro Kabaddi League

Adobe launches GenStudio for performance marketing

Experience Commerce retains MRF Tyres’ digital and media mandate for 12th consecutive year

Siddharth Kelkar and Aditya Aima to replace Rubeena Singh at Anymind Group