Advertising

Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19

Earned media and PR work better for us than paid advertising, says AirAsia's Siddhartha Butalia

Havas Group Indonesia appoints Sumit Kanungo as Group Strategy Director

It was a very high-risk, high-reward campaign: Unacademy's Karan Shroff on its IPL 2021 campaign

Ujala Cygnus Hospitals to set up 1,000 oxygen beds facility in Delhi

How agencies are helping employees and families affected by pandemic

Publicis Worldwide India hires Radhika Burman as Vice-President, Strategic Planning

Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts

Publicis Media appoints Linu John as Client Lead for bespoke unit for Hero MotoCorp

Why brands should not advertise about employee welfare in Covid times