Advertising

Iconic brands need to evolve and reinvent, says Rachel Ferdinando of Frito-Lay

Madison Media wins media AOR for MP Birla Cement

OMD India wins The Pink Foundry's media mandate

It's a Dentsu Webchutney and FCB Interface face-off at Cannes Lions 2021

Everest wins Oaktree creative mandate

Cannes Lions Live 2021: Customer experience and being loyal to the brand's truth are vital to telling compelling stories

Independence, freedom to fail, famous work, young leadership are what makes Taproot 2.0

Cannes Lions 2021: India wins four more Lions to surpass last year's tally

m/Six bags creative and integrated media duties for restaurant chain Dindigul Thalappakatti

Purpose, community-driven, tech, narrative-based key pillars of an iconic brand, says Jonathan Mildenhall