Everest wins Oaktree creative mandate

Rediffusion Group’s ad agency Everest has bagged the creative duties of OakTree International School. Its launch campaign broke with 4 full-page print ads on Sunday all over North India. The campaign also went live on social and digital.

OakTree is a bold new initiative in the phygital K-12 education space with a global faculty and a global outlook to education and pedagogy. OakTree uses the normal CBSE curriculum but also concurrently imparts international curriculum in its enriched lesson plans. OakTree boasts a 8:1 student teacher ratio and focuses on the all round development of the child rather than focus on just academics. OakTree’s learning is directed onto all aspects of a child’s learning years including academics, life skills, and much more. OakTree’s pedagogy is designed to replace pre-schools by making the child school-ready from the safety and comfort of the home itself, especially during the COVID pandemic. The faculty at OakTree is drawn from over a dozen countries, most faculty members having 15+ years of experience.

Everest’s campaign focuses on the high quality of education that Oaktree promises through its platform which is both experiential as well as collaborative.

“The Everest creative approach was refreshingly playful while stating upfront that top-quality education is our primary promise,” said Adit Goel, Director of Oaktree. “We liked their simplicity of approach in communicating a completely new concept in education.”

“The Oaktree brief was very inspiring and practical in approach. In this first phase of the campaign, we have highlighted the global education that Oaktree offers. The campaign is now headed to digital and video where we shall highlight the unique balance between sports through leading academy partnerships and an international teaching faculty,” said Samir Chonkar, creative chief at Everest. Adds Ananda Ray, also creative chief at Everest, “Oaktree is playful, yet it is serious. Our mandate is to communicate the combination of many inter-related dimensions that have got even more complicated with physical schools continuing to be shut.”

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