Cannes Lions 2021: India wins four more Lions to surpass last year's tally

With four more Lions on Day 4 of Cannes Lions 2021, India has surpassed last year’s (2019) tally. India winner tally stands at 21 so far this year as compared to 18 in 2019 and 21 in 2018. All the eyes will be on today’s awards ceremony which will decide the final tally for India. The Film Lions winners will be announced today wherein India has four shortlists.

On Day 4, Cheil India bagged a Silver Lion for its work titled “Now, Words aren't Just Heard, But Felt.” done for Samsung Good Vibes in Mobile category. The work was awarded for Innovative use of technology.

Emmanuel Upputuru

Emmanuel Upputuru, CCO, Cheil India, said, “Samsung Good Vibes- Now words are not just heard but felt is an innovative initiative to raise awareness of a problem that is often not seen or heard.  It is a campaign that is now bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.

It is extremely humbling to be considered, much less to win the prestigious Cannes Silver Lion in Mobile/ Innovative use of Technology category. We are grateful to be recognised for this innovative, adaptive and evolving two-way communication experience for the deafblind. The win reinstates our belief in company’s ethos of creativity inspired by technology. We hope to continue bringing such innovative work that will help the society as a whole. Keeping our fingers crossed for other categories.”

Now, Words aren't Just Heard, But Felt. - case study by Cheil India

Another winner in this category was Dentsu Webchutney which picked a Bronze Lion for “The 8-bit Journo” done for Vice Media.

Dentsu Webchutney picked another Bronze Lion for Swiggy Instamart’s “The Better Half Recipes” in Creative eCommerce category.

FCB Interface won a Bronze Lion too for “The Punishing Signal” in Brand Experience and Activation category.

Day 4 winners from India:

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