0

Advertising

Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker Advertising
Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
By Raushni Bhagia
Nov 13, 2017 05:13 IST 10 Min read
There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China Advertising
There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
By Roshni Nair
Oct 23, 2017 05:21 IST 5 Min read
Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle Advertising
Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle
By Akansha Srivastava and Niraj Sharma
Oct 16, 2017 06:43 IST 3 Min read
When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi Advertising
When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi
By Akansha Srivastava and Niraj Sharma
Oct 09, 2017 06:08 IST 6 Min read
Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood Advertising
Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood
By Akansha Srivastava and Niraj Sharma
Oct 03, 2017 06:32 IST 13 Min read
Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi Advertising
Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi
By Akansha Srivastava
Aug 28, 2017 05:45 IST 13 Min read
Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA Advertising
Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
By Akansha Srivastava
Aug 22, 2017 06:32 IST 7 Min read
Better negotiation with clients is key to improve profit margins, says Piyush Pandey Advertising
Better negotiation with clients is key to improve profit margins, says Piyush Pandey
By Akansha Srivastava and Niraj Sharma
Jul 17, 2017 06:20 IST 9 Min read
I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather Advertising
I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather
By Akansha Srivastava
Jun 19, 2017 06:20 IST 6 Min read
Brands today want to be in the vanguard of new technologies: Rod Findley, Executive Creative Director, C2K Communications Advertising
Brands today want to be in the vanguard of new technologies: Rod Findley, Executive Creative Director, C2K Communications
By Roshni Nair
May 02, 2017 05:23 IST 6 Min read
Prev 1 ... 9 10 11 Next