Insights

70% of brands plan to increase spending on retail media in 2025: Report

60% of parents report seeing age-inappropriate ads in child-friendly content: Survey

Online-only businesses like Alphabet, Amazon and Meta to capture 68.8% of global adex in 2025

Short-form video platforms’ ad revenue hits $95-100 million mark in FY24

CMOs focus on media craft amid the rise of the algorithmic era

75% of advertisers plan to revamp agency compensation models by 2027: Report

Gen X and millennials show greater willingness to embrace agentic AI: Salesforce report

Impact of advertising within premium streaming content

75% of online shoppers report spike in unplanned purchases over last six months: Study

Kids now play a bigger role in family purchase decisions: Kantar Kidscan