Insights

Online sales of pet care products jump 95% in FY25: Report

Newsbrand ad spend drops 33% since 2019; India defies trend: WARC

Only 50 of 200 brands cross 4% recall despite IPL ad surge: Report

More than half of India likely to be middle class by 2030: Report

61% shoppers turn to e-commerce only for convenience, consumer joy is missing: Report

Over half of Gen Z adults struggle with healthcare costs, quality, and misinformation online: Survey

Nielsen report flags high bot traffic, poor frequency control in digital ads

Brand recall in IPL tied more to strategy than spend: Report

India’s M&E sector grew 8% in 2023, driven largely by new media: TRAI

Balancing between sprint and marathon for growth in marketing