OTT

IBDF board likely to nominate Gaurav Banerjee as next BARC India chairman

Sony-Tata Play dispute: Will JioHotstar be the big winner in the India-England series?

Amazon rolls out private auctions for Prime Video ads on CTV

How RCB’s maiden IPL title win sets off brand and broadcast windfall

‘Smoking kills’ could be killing user experience on OTT

IPL 2025 playoffs ad inventory sold out as brands scramble for last-minute slots

Comscore to launch YouTube CTV measurement in India by the end of 2025

Integral Ad Science flags rising ad fraud, highlights role of optimisation

Adidas vs Puma family feud to get TV adaptation

65% of IPL fans want new winner this year, RCB favourite: Survey