Marketing
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Mirum India to provide social listening services for Poorvika Mobiles
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Jennifer Lopez returns as brand ambassador for Guess Watches
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Consumers appreciate brands sharing topical content, says PepsiCo’s Tarun Bhagat
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Siddharth Banerjee joins gaming startup Games24X7 as Chief Revenue and Marketing Officer
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As coronavirus clouds over IPL, how PhonePe plans to spend its Rs 800-crore marketing budget
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52% M&E executives in India believe they can no longer rely on traditional business models, says EY
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ITW launches consultancy solutions ‘ITW Catalyst’
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Overall growth in Indian sports sponsorship at 17%, crosses Rs 9,000 crore in 2019: GroupM’s ESP Properties
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MyTeam11 appoints Manvendra Singh Rathore as Chief Marketing Officer
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Wipro Consumer Care forays into new segment of soap with ‘Santoor RoseGlo’
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IDFC First Bank names Amitabh Bachchan as its brand ambassador
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Sanjay Behl, CEO-Lifestyle Business, Raymond Limited, steps down
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Schlesinger Group acquires Market Cube
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Meesho only Indian brand on Fast Company’s Top 50 Most Innovative Companies 2020 global list
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Digital and print to be key mediums for Uber's #WithinHerReach campaign
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Expansion and strengthening local communities are all-day café Social’s key focus areas
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Kareena Kapoor Khan teams up with Puma as its brand ambassador
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Diversified corporates entering real estate changing marketing perception of the sector, says DLF's Karan Kumar
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Jack In The Box Worldwide begins a new era in content marketing with creative commerce
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Saregama ventures into live events space with its first stage musical ‘Disco Dancer… Live on Stage’
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Coca-Cola goes for completely hyper-localised strategy in West Bengal
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Puma elevates Abhishek Ganguly as General Manager, India and Southeast Asia
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IndiaLends strengthens senior leadership team
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Home construction and home services company Housejoy appoints Arpan Biswas as VP, Marketing
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WPP expects double-digit growth in India this year, says CEO Mark Read
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