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Shradha Mishra

Ideas can never be replaced by AI, says Rana Barua of Havas Group India Advertising
Ideas can never be replaced by AI, says Rana Barua of Havas Group India
By Shradha Mishra
Jan 08, 2021 11:19 IST 5 Min read
TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra Marketing
TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
By Shradha Mishra
Jan 08, 2021 10:41 IST 2 Min read
Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy Marketing
Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy
By Shradha Mishra
Jan 07, 2021 10:25 IST 3 Min read
We want to curate work that acts as a case study, says Rahul Tekwani, Founder and Managing Partner of Branding Edge Strategic Communication Marketing
We want to curate work that acts as a case study, says Rahul Tekwani, Founder and Managing Partner of Branding Edge Strategic Communication
By Shradha Mishra
Jan 06, 2021 12:53 IST 2 Min read
There is no one model for the future, says Abhijit Avasthi of Sideways Advertising
There is no one model for the future, says Abhijit Avasthi of Sideways
By Shradha Mishra
Jan 06, 2021 10:47 IST 5 Min read
Pee Safe to hike its marketing budget by 40% this year Marketing
Pee Safe to hike its marketing budget by 40% this year
By Shradha Mishra
Jan 05, 2021 10:41 IST 2 Min read
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass Marketing
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
By Shradha Mishra
Jan 04, 2021 10:57 IST 4 Min read
Agencies should keep in mind India's polarised political landscape while making ads, says Blink Digital's Rikki Agarwal Digital
Agencies should keep in mind India's polarised political landscape while making ads, says Blink Digital's Rikki Agarwal
By Shradha Mishra
Dec 31, 2020 09:53 IST 4 Min read
2021 may see rise of David syndrome as established brands will face a threat from rank outsiders: Anil Nair of VMLY&R India Advertising
2021 may see rise of David syndrome as established brands will face a threat from rank outsiders: Anil Nair of VMLY&R India
By Shradha Mishra
Dec 30, 2020 10:36 IST 3 Min read
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett Advertising
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
By Shradha Mishra
Dec 28, 2020 10:33 IST 6 Min read
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