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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

When will we fly again? Guest Times
When will we fly again?
By Shivaji Dasgupta
Apr 24, 2020 10:32 IST 4 Min read
First get your product right, only then advertise Guest Times
First get your product right, only then advertise
By Shivaji Dasgupta
Apr 22, 2020 11:47 IST 4 Min read
Are you scared of losing your job? Guest Times
Are you scared of losing your job?
By Shivaji Dasgupta
Apr 16, 2020 10:24 IST 5 Min read
Nike + Bisleri = Equilibrium of Extremes Guest Times
Nike + Bisleri = Equilibrium of Extremes
By Shivaji Dasgupta
Apr 13, 2020 11:24 IST 5 Min read
When the lockdown comes calling Guest Times
When the lockdown comes calling
By Shivaji Dasgupta
Apr 09, 2020 11:09 IST 5 Min read
The Silent Betrayal — How Advertising let down the faithful. Chapter 10 Guest Times
The Silent Betrayal — How Advertising let down the faithful. Chapter 10
By Shivaji Dasgupta
Apr 03, 2020 12:39 IST 6 Min read
The Silent Betrayal — How Advertising let down the faithful. Chapter 9 Guest Times
The Silent Betrayal — How Advertising let down the faithful. Chapter 9
By Shivaji Dasgupta
Apr 02, 2020 11:43 IST 6 Min read
The Silent Betrayal — How Advertising let down the faithful. Chapter 8 Guest Times
The Silent Betrayal — How Advertising let down the faithful. Chapter 8
By Shivaji Dasgupta
Apr 01, 2020 12:25 IST 5 Min read
The Silent Betrayal — How Advertising let down the faithful. Chapter 7 Guest Times
The Silent Betrayal — How Advertising let down the faithful. Chapter 7
By Shivaji Dasgupta
Mar 31, 2020 12:07 IST 5 Min read
The Silent Betrayal — How Advertising let down the faithful. Chapter 6. Guest Times
The Silent Betrayal — How Advertising let down the faithful. Chapter 6.
By Shivaji Dasgupta
Mar 30, 2020 12:23 IST 6 Min read
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