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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Don't just rename, stop manufacturing Fair and Lovely Guest Times
Don't just rename, stop manufacturing Fair and Lovely
By Shivaji Dasgupta
logoJun 26, 2020 10:03 IST logo 4 Min read
Work from Home is destroying both work and home Guest Times
Work from Home is destroying both work and home
By Shivaji Dasgupta
logoJun 25, 2020 11:07 IST logo 5 Min read
Why Chinese brands have nothing to fear in India Guest Times
Why Chinese brands have nothing to fear in India
By Shivaji Dasgupta
logoJun 24, 2020 11:04 IST logo 4 Min read
The corporate bully is injurious to mental health Guest Times
The corporate bully is injurious to mental health
By Shivaji Dasgupta
logoJun 18, 2020 11:45 IST logo 4 Min read
When brands stop being experiences Guest Times
When brands stop being experiences
By Shivaji Dasgupta
logoJun 16, 2020 10:33 IST logo 4 Min read
Is Brand Bengali a rebel without a cause? Guest Times
Is Brand Bengali a rebel without a cause?
By Shivaji Dasgupta
logoJun 15, 2020 11:21 IST logo 4 Min read
Brands against domestic abuse Guest Times
Brands against domestic abuse
By Shivaji Dasgupta
logoJun 11, 2020 11:01 IST logo 4 Min read
Why Basu Chatterjee means so much in 2020 Guest Times
Why Basu Chatterjee means so much in 2020
By Shivaji Dasgupta
logoJun 08, 2020 11:21 IST logo 4 Min read
Your customer can win you the corona war Guest Times
Your customer can win you the corona war
By Shivaji Dasgupta
logoJun 05, 2020 12:15 IST logo 4 Min read
Why black lives do not matter Guest Times
Why black lives do not matter
By Shivaji Dasgupta
logoJun 04, 2020 12:08 IST logo 4 Min read
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