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Saptak Bardhan

Saptak Bardhan is the Senior Correspondent at BestmediaInfo. He has three years of experience, writing on several topics including technology, sustainability, auto, EV, Web3, startups, gaming and media. He has worked for The Financial Express and Entrepreneur India. He is an alumnus of the University of Delhi and J.C. Bose University of Science and Technology.

Jay GanesanInterviews
Jay Ganesan of Amagi pushes for CTV advertising
By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Mobile-gamingDigital
Are in-game audio ads the next big play for brands on gaming platforms?
By Saptak Bardhan
Jul 17, 2024 12:36 IST 4 Min read
Cable TV Set Top Box audit cable operator DPOsTelevision
Is piracy of content a byproduct of under-declaration by DPOs?
By Saptak Bardhan
Jul 16, 2024 10:45 IST 4 Min read
watching tvTelevision
The curious case of OTT regulation in absence of a basic audit of DPOs
By Saptak Bardhan
Jul 15, 2024 09:46 IST 4 Min read
watching tvTelevision
Distributors happy as TRAI addresses their concerns; broadcasters raise audit issue
By Saptak Bardhan
Jul 09, 2024 11:07 IST 2 Min read
esportsDigital
Esports goes mainstream: Are brands ready to join the game?
By Saptak Bardhan
Jul 09, 2024 09:48 IST 5 Min read
brand safetyIn-depth
In-depth: Marketers continue to advertise on social media with a pinch of salt
By Saptak Bardhan
Jul 05, 2024 08:41 IST 5 Min read
Video gamesDigital
Are video game adaptations the secret recipe for success for filmmakers?
By Saptak Bardhan
Jul 02, 2024 12:54 IST 4 Min read
OTTOTT
Can TVOD be the ‘next big thing’ for the OTT sector in India?
By Saptak Bardhan
Jun 28, 2024 14:52 IST 5 Min read
ICC-T20-World-Cup-2024Television
T20 World Cup: Can TV ad rates touch Rs 40 lakh if India plays the final?
By Saptak Bardhan
Jun 26, 2024 11:30 IST 3 Min read
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