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Sakshi Sharma

World Cup ad spends up 30%; 'dormant' categories return this festive season: Ashwin Padmanabhan Advertising
World Cup ad spends up 30%; 'dormant' categories return this festive season: Ashwin Padmanabhan
By Sakshi Sharma
logoOct 17, 2023 09:38 IST logo 4 Min read
As CTV surpasses DTH or Cable TV, advertisers focus on its measurement Digital
As CTV surpasses DTH or Cable TV, advertisers focus on its measurement
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Is it time to pitch JioCinema vs YouTube? Digital
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Allocating substantial portion of marketing budget to OTT & influencer marketing: Urban Company's Smit Shukla Marketing
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In-depth: Is removing ads enough for Meta to make users pay for subscriptions? In-depth
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logoOct 11, 2023 08:59 IST logo 7 Min read
Raising cover price the only sustainable solution for print publishers: INS Chief Rakesh Sharma Print
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What's driving brands' growing preference for cricketers over Bollywood celebrities? Marketing
What's driving brands' growing preference for cricketers over Bollywood celebrities?
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logoOct 06, 2023 09:45 IST logo 8 Min read
Will startups shine in this year's sporting events and festive season? Marketing
Will startups shine in this year's sporting events and festive season?
By Sakshi Sharma
logoOct 03, 2023 10:30 IST logo 6 Min read
Our direct revenue growing by 40-50% YoY: Hoichoi co-founder Vishnu Mohta OTT
Our direct revenue growing by 40-50% YoY: Hoichoi co-founder Vishnu Mohta
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logoOct 03, 2023 09:52 IST logo 4 Min read
Radio players expect to rake in 35-40% of annual revenue during festive season 2023 Radio
Radio players expect to rake in 35-40% of annual revenue during festive season 2023
By Sakshi Sharma
logoSep 19, 2023 09:33 IST logo 5 Min read
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