Sakshi Sharma

World Cup ad spends up 30%; 'dormant' categories return this festive season: Ashwin Padmanabhan

As CTV surpasses DTH or Cable TV, advertisers focus on its measurement

Is it time to pitch JioCinema vs YouTube?

Allocating substantial portion of marketing budget to OTT & influencer marketing: Urban Company's Smit Shukla

In-depth: Is removing ads enough for Meta to make users pay for subscriptions?

Raising cover price the only sustainable solution for print publishers: INS Chief Rakesh Sharma

What's driving brands' growing preference for cricketers over Bollywood celebrities?

Will startups shine in this year's sporting events and festive season?

Our direct revenue growing by 40-50% YoY: Hoichoi co-founder Vishnu Mohta

Radio players expect to rake in 35-40% of annual revenue during festive season 2023