Sakshi Sharma

When rains disrupt matches, 'MG plan' gets activated for advertisers

Zee's reality shows travel across markets, attract diverse audiences: Ashish Sehgal

How Bigg Boss selling TV+digital together will play out

Will reality shows will give much-needed push to TV adex this festive season?

Automobile sector plans ad blitzkrieg to drive bumper sales this festive season

News channels expect 20% revenue increase during festive-election season

How will BCCI media rights deal play out for Viacom18?

What's driving the Indian language print sector's robust revenue and profit growth?

With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season

Network18 witnessing uplift in ad rates fueled by strong leadership of its channels: Puneet Singhvi