Sakshi Sharma

The ability to attribute outcomes is what fuels further investment in digital channels: GroupM's Maps

Are ad agencies ready to embrace an hourly-based billing model?

Here's how startups can embrace TV advertising on a budget with Times Network's Brand Surge

How Sony-Zee fallout impacts the Indian M&E landscape

Misusing AI can seriously impact the brand image: AnyMind Group's Otohiko Kozutsumi

Vh1 Supersonic's diverse audience opens opportunities for brands: Gaurav Mashruwala

How viewers and platforms are both winning with OTT aggregation in India

Brands look at news genre as it delivers record viewers on Ram temple consecration

What the advertising industry hopes from the upcoming budget

Tier 2 and 3 markets have contributed significantly to Big FM's growth: Abe Thomas