Roshni Nair

Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi

Rising Star: Vidhi Majithia, Business Manager, Jack In The Box Worldwide

In-depth: Understanding the rural consumer and how to market to them

Rising Star: Unnati Shah, Brand Manager, Axis Bank

Beverage start-up Raw Pressery earmarks 13% of revenues on marketing led by digital

Artdeco to invest 50% revenues to market Anny and Makeup Factory

We spend a lot more to curb ad fraud and ensure brand safety, says J&J's Saroj Mishra

No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce

Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect

V-Guard earmarks Rs 60 crore for marketing in next four months