Roshni Nair

When a crisis befalls a brand, what should the brand ambassador do?

Laughing all the way to Cannes Lions 2018: Pooran Isarsingh who never worries about tomorrow

Rising Star: Pankit Chheda, Executive VP, Marketing, Mitashi Edutainment

In-depth: Are brand mascots a dying trend?

Meera Iyer quits bigbasket.com to join jewellery start-up Melorra

Rising Star: Nikita Rathod, Creative Brand Management, Curry Nation

Big ticket sports events give food ordering and delivery apps an extra push

Mitashi to double marketing budget for the coming year

In-depth: Is the age-old collaboration of art and copy getting sidelined?

In-depth: Does stand-up comedy work for brands?