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Nisha Qureshi

How Twitter's Super Follows feature will impact the creator economy in India Digital
How Twitter's Super Follows feature will impact the creator economy in India
By Nisha Qureshi
logoSep 29, 2021 10:11 IST logo 4 Min read
Bigg Boss vs cricket: What's the winning proposition for advertisers? In-depth
Bigg Boss vs cricket: What's the winning proposition for advertisers?
By Nisha Qureshi
logoSep 27, 2021 10:08 IST logo 4 Min read
"Not cannibalistic": Chaitanya Divan on whether Prime Video will be overshadowed by other apps on Prime Video Channels OTT
"Not cannibalistic": Chaitanya Divan on whether Prime Video will be overshadowed by other apps on Prime Video Channels
By Nisha Qureshi
logoSep 24, 2021 10:52 IST logo 4 Min read
The backstory of how Cadbury recreated its iconic cricket ad from the 90s Advertising
The backstory of how Cadbury recreated its iconic cricket ad from the 90s
By Nisha Qureshi
logoSep 20, 2021 10:26 IST logo 8 Min read
OTT players are spending big on marketing but is it translating into ROI? OTT
OTT players are spending big on marketing but is it translating into ROI?
By Nisha Qureshi
logoSep 17, 2021 11:02 IST logo 6 Min read
It is high time for pan masala brands to reinvent their ads, say experts Marketing
It is high time for pan masala brands to reinvent their ads, say experts
By Nisha Qureshi
logoSep 17, 2021 09:14 IST logo 5 Min read
We want to create a space with transparency: Sonya V Kapoor & Amrita Mendonza of M5 Entertainment on content foray Digital
We want to create a space with transparency: Sonya V Kapoor & Amrita Mendonza of M5 Entertainment on content foray
By Nisha Qureshi
logoSep 13, 2021 10:32 IST logo 3 Min read
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising Advertising
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
By Nisha Qureshi
logoSep 09, 2021 09:59 IST logo 4 Min read
Creative burnout in advertising: Eight ways to bounce back Advertising
Creative burnout in advertising: Eight ways to bounce back
By Nisha Qureshi
logoSep 09, 2021 09:17 IST logo 6 Min read
GECs set to grow by 15-20% this festive season Television
GECs set to grow by 15-20% this festive season
By Nisha Qureshi
logoSep 08, 2021 09:47 IST logo 2 Min read
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