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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Opinion-tradingMarketing
‘Vested interests, targeted lens:’ ASCI puts opinion trading on the defensive
By Lalit Kumar
Jun 04, 2025 09:19 IST 4 Min read
Lalit interview with RishadAdvertising
The 7 Cs that will shape tomorrow’s CMOs, according to Rishad Tobaccowala
By Lalit Kumar
Jun 03, 2025 10:31 IST 2 Min read
blockchainIn-depth
Mindset, not tech, holding back blockchain in ad ecosystem, say experts
By Lalit Kumar
Jun 02, 2025 15:55 IST 6 Min read
Youri GuerassimovAdvertising
Agencies sell brands well, just not themselves, says Marcel’s Youri Guerassimov
By Lalit Kumar
May 30, 2025 09:44 IST 4 Min read
Shubhranshu-SinghMarketing
Big trucks, small hooks: Tata Motors turns to AI and influencers for always-on CV marketing
By Lalit Kumar
May 29, 2025 10:01 IST 5 Min read
Tejas ApteAdvertising
Digital ad waste is costing brands dearly, says HUL’s Tejas Apte
By Lalit Kumar
May 26, 2025 10:30 IST 4 Min read
Goafest sessionAdvertising
Why attention, not impressions, is the new metric that matters
By Lalit Kumar
May 26, 2025 10:04 IST 4 Min read
Self-regulationAdvertising
Self-regulation or formal oversight? Brand leaders weigh in on advertising in the age of AI
By Lalit Kumar
May 23, 2025 09:55 IST 4 Min read
Rishad TobaccowalaAdvertising
‘Reinvent businesses before it is too late,’ Rishad Tobaccowala warns marketers
By Lalit Kumar
May 22, 2025 09:05 IST 4 Min read
Gen-Z-is-your-consumerAdvertising
What happens when Gen Z is your consumer, your creator, and your critic?
By Lalit Kumar
May 22, 2025 09:04 IST 4 Min read
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