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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

TV Today Television
Aaj Tak, GNT turn free-to-air; India Today, Aaj Tak HD remain Pay TV
By Lalit Kumar
Jan 06, 2025 20:04 IST 2 Min read
AI-ADS Advertising
When creativity meets code: AI ads that took the spotlight in 2024
By Lalit Kumar
Jan 06, 2025 09:21 IST 3 Min read
Political-parties-bring-AI-weaponry Advertising
Political parties bring AI weaponry in the Delhi elections social media battle
By Lalit Kumar
Jan 03, 2025 10:11 IST 3 Min read
Telecom-operators apps under licence Television
The great broadcast vs telecom showdown at TRAI OHD
By Lalit Kumar
Dec 19, 2024 10:28 IST 4 Min read
Digital radio Radio
Will digital radio hit the right note for advertisers?
By Lalit Kumar
Dec 18, 2024 09:09 IST 8 Min read
Manoj Dobhal and R-David Jenkinson Television
Dish TV to aid content creators with better monetisation: Manoj Dobhal on Content India launch
By Lalit Kumar
Dec 18, 2024 08:50 IST 4 Min read
Puravansh-Maitreya1 Marketing
Going beyond ‘desi,’ Lava Mobile wants to ‘market on merit’
By Lalit Kumar
Dec 16, 2024 12:31 IST 3 Min read
Digital radio Radio
Digital Radio rollout: FM players raise concerns over costs, ROI
By Lalit Kumar
Dec 13, 2024 10:42 IST 3 Min read
Sanjay Jaju radio Radio
Govt to roll out digital radio broadcasting in 13 metro cities
By Lalit Kumar
Dec 12, 2024 09:55 IST 4 Min read
waves Digital
I&B Ministry gears up for its inaugural “WAVES Summit” from Feb 5-9
By Lalit Kumar
Dec 10, 2024 16:25 IST 2 Min read
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