Akanksha Nagar

Citroën goes print-heavy for its formal launch in India; publishes a front page ad in TOI

Can India's Twitter rival Koo sustain the frenzy?

What is stopping brands from investing in audio

Cinema advertising may see a V-shaped recovery, will touch pre-Covid levels in next fiscal: Industry leaders

Chumbak eyes 100% growth this year, to double down on marketing

Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts

Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital

Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts

Consumer protection authority advisory step in right direction, brands must stay away from unrealistic claims, say experts

Sebamed-HUL ad war not over yet, expect boost to comparative advertising: experts