Aalap Desai launches full-funnel ad agency 'TGTHR'

Aalap Desai, the former Chief Creative Officer of Dentsu Creative West and Dentsu Creative Experience India - has announced the launch of TGTHR (Together) – a full-funnel ad agency.

Headquartered in Mumbai, TGTHR also has branches in Delhi and Bengaluru.

“Fueled by a vision to combine exceptional work with an unparalleled culture, Aalap Desai calls TGTHR a place where happiness meets creativity to produce extraordinary results,” mentioned the press statement by the agency.

Desai said, "The advertising industry is often filled with a sea of sameness. The saviours of this industry are the sparks of creativity that we see scattered here and there. It is challenging to find the right people for the job. The one who knows how to create a great TV ad might not know how to increase followers on a social handle. The one who has mastery over social media may have no idea about master branding. What if all these talents could come together to form a cohesive whole? If one great creative person is a force, imagine what could be achieved when they all combine as a force multiplier! This is especially true when you create an environment where they can thrive. That's the idea behind TGTHR. Bring together expertise, talent, and passion to deliver clients unparalleled quality, connectedness, and effectiveness. All the while ensuring that we love where we work."

TGTHR will be providing services in domains across marketing and communication, be it mainline (TVC, Print, Outdoor), digital, film production, design, content, and media.

Before this, Desai held the role of Chief Creative Officer at Dentsu Creative West and Dentsu Creative Experience India. His journey at Dentsu included being the National Creative Director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai.

He has worked on projects like Code Name: Uri, The 8-bit Journo for Vice, and The World's Most Reported Trailer for Thappad. Throughout his career, Desai has worked at companies like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis.

Beyond advertising, Desai has ventured into scriptwriting for feature films, web series, and TV shows like MTV Sound Trippin'.

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