effectiveness

Highly awarded creative work is nearly twice as effective, but only when brands commit

Coca-Cola has the highest conversion rate from creativity to effectiveness: WARC

Aalap Desai launches full-funnel ad agency 'TGTHR'

WARC Awards 2023- Asia Pacific announces Jury Chairs

Suresh Narayanan, Partha Sinha, Suparna Mitra among Effies Global “Best of the Best” Grand Jury

Sense of purpose, tech innovations are driving effective campaigns: WARC

Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list

Strong client-agency relationship has direct correlation to output of effective work: Aprais & WARC study

Advertising stalwarts on why Effie Awards make a real difference

Aspiring to work on marquee brands is a trap: Navin Talreja and Kawal Shoor of The Womb