Gujarat Titans joins hands with Viacom18 to give fans a peek into the team's IPL 2023 campaign

Defending champions of the Indian Premier League (IPL), Gujarat Titans have announced their partnership with Viacom18 - the digital rights holder of IPL 2023 - offering fans access to their campaign as they prepare for their title defence.

The Hardik Pandya-led side will begin their 2023 campaign at their home venue – the Narendra Modi Stadium – on March 31 with the season-opener against the Chennai Super Kings.

The team’s fans will be able to watch a variety of content as Gujarat Titans will provide JioCinema access to behind-the-scenes events such as training sessions and team bonding activities and marquee players such as Hardik Pandya, Rashid Khan, and Shubman Gill, among others. Viacom18 will leverage the power of digital and present Titans’ philosophy and inclusive culture to a broader audience across platforms.

While the team made headlines by winning the title on debut, they have also been trend-setters off the field. The franchise was the first sports team in India to introduce a dedicated virtual space for its fans and players and the first to launch an exclusive streetwear collection.

“We endeavour to keep fans engaged with Gujarat Titans not just during the season but well beyond that. Our partnership with JioCinema will be a conduit for enhanced fan engagement and build meaningful bonds through exclusive content. This partnership will provide the fans a closer look at the unique Gujarat Titans culture – which formed the bedrock of a successful campaign in 2022,” said Arvinder Singh, COO Gujarat Titans.

“Our fan-centric innovations will allow for significant interactivity, which will bring them closer to Gujarat Titans through our digital-first proposition on JioCinema,” said Viacom18 Head of Strategy and Partnerships Hursh Shrivastava. “We take inspiration from what Gujarat Titans achieved in their first season as we debut this season for TATA IPL presentation, which is based on the tenet of making the league accessible by not just removing all possible barriers but also providing fans the best of all things TATA IPL.”

At the start of 2023, Viacom18 unveiled a slew of original content featuring IPL icons Suresh Raina, Chris Gayle, Anil Kumble, Robin Uthappa, RP Singh, Parthiv Patel, Pragyan Ojha. The shows are a mix of free-wheeling discussions, interviews and features that give fans an in-depth story-telling on JioCinema.

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