19 shortlists across four categories and two Bronze Lions on the first day of Cannes Lions 2019. This is the beginning of India’s outing at the international festival of creativity.
Both the Bronze Lions were won by TBWA\India for its work titled ‘One Mindful Mind’ done for for the brand Neurogen Brain & Spine Institute’s Kit in ‘Print & Publishing’ and ‘Health & Wellness’ categories.
TBWA\India’s interactive print tool kit ‘One Mindful Mind’ helps the parent turn into a counsellor for their child. It comes with five simple tools that are part of the kit and can be used at one’s own pace and convenience. Each tool gives children the ability to think and play in a non-prescriptive manner. Children are free to use the tools of their choice and express their own unique ideas and moods.