On day one of Cannes Lions 2018, Indian agencies brought four Lions home in Pharma and Health and Wellness categories, including a Gold, two Silver and a Bronze Lion.
The only Gold for India was awarded to TBWA\India Mumbai for its work titled â€˜Blink to Speakâ€™ done for Asha Ek Hope Foundation in Pharma category. The path-breaking solution was also awarded Grand Prix for Good.
In Health and Wellness category, Grey India Mumbai won a Silver Lion for its work titled â€˜The Health Purse (Sehat ka Batua) done for Mahindra Rise. The Self Examination product for Breast Cancer made the cut under Direct medium/subcategory of Health and Wellness Lions.
Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India, said, "Itâ€™s brilliant to see our work for Mahindra Rise winning in Cannes. Itâ€™s a testimony to the fact that over the last two years, we have been completely rebuilding the creative foundations of Grey India and now have some of the most talented creative guys in the industry. Hope the week ends with even bigger wins."
DDB Mudra Group Mumbai won a Silver Health and Wellness Lion for its campaign titled â€˜Project Free Periodâ€™ done for Johnson & Johnsonâ€™s Stayfree Sanitary Pads.
McCann Health New Delhi/McCann India Mumbai won a Bronze Lion for its work titled â€˜Noon Assemblyâ€™ done for Kwality Milk under â€˜Branded content and entertainment: Live experienceâ€™.