Indian agencies had to settle with three Bronze Lions on day two of the 65th Cannes Lions International Festival of Creativity.
Creativeland Asia and Grey India won a Bronze Lion each in Outdoor category while the third Bronze was awarded to McCann India in Print and Publishing category.
All four Indian shortlists in Outdoor category turned into awards. Creativeland Asiaâ€™s three pieces of work titled â€˜Madhubaniâ€™, â€˜Pattachitraâ€™ and â€˜Warliâ€™ done for Mercedes Cars won a Bronze Lion as a campaign in automotive subcategory.
Among small scale special solutions under Outdoor category, the Health Purse (Sehat ka Batua) created by Grey India for Mahindra Rise won a Bronze Lion.
In Print and Publishing category, the only winner from India was McCann Indiaâ€™s work titled â€˜Five Status Wordsâ€™ created for Harpic.
The other shortlist in Print was TBWA\Indiaâ€™s campaign â€˜Blink to Speakâ€™ for Asha Ek Hope Foundation which could not convert into an award.
Two Indian shortlists in Design and one in Mobile categories could not impress juries enough to win awards.