WPP

Agency M&A is now a data game: 64% of deals are Digital & Data, COMvergence finds

WPP’s ‘Elevate28’ reset puts WPP Open at the core, targets integration and cost savings

Is WPP’s Elevate28 strong enough to counter Publicis and Omnicom's momentum?

WPP CEO Cindy Rose cites ‘excessive complexity’ behind underperformance

WPP forms four core units; targets £500m annual cost savings by 2028

India only gainer among WPP’s top markets in 2025; Q4 jumps 8.6%

WPP, Dentsu pull away from The Trade Desk’s OpenPath amid transparency concerns

WPP Media allegedly generated $1 billion a year from undisclosed trading income

Estee Lauder appoints WPP Media as global media AOR

WPP and Adobe expand global partnership to integrate agentic AI into marketing workflows