WARC

Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023

Why should brands focus on short-term and long-term goals simultaneously?

Partha Sinha shares the 5 new truths about marketing

Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report

Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report

50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report

Gen Z is the world's most digital audience spending two-thirds of media time online: WARC report

Maintaining investment in brand is key for marketers responding to 'stagflation' and planning for recovery: WARC

Talent shortage a major concern for strategists: WARC's 'The Future of Strategy 2022' report

YouTube's ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC