sports

Modern fans want to co-create, not just consume: JioStar’s Prashant Khanna

Boria Majumdar joins NDTV as Consulting Editor for Sports

IPL 2025 is India’s most monetised sporting event ever: JioStar’s Sanjog Gupta

India emerges as football hotbed with 138.7 million fans: Nielsen

IOS Sports unveils new logo to mark 20 years

Goafest 2025 channels Cannes Lions in Goa: Adds wellness, sports, youth mentorship

22% rise in brands, 8% jump in ad volumes for IPL 2025: TAM

Brand recall in IPL tied more to strategy than spend: Report

Ad tech firms cash in on IPL, eye 20-30% annual revenue

Decathlon plans to use IPL in a controlled manner for targeted, precise campaigns