sports

Brand recall in IPL tied more to strategy than spend: Report

Ad tech firms cash in on IPL, eye 20-30% annual revenue

Decathlon plans to use IPL in a controlled manner for targeted, precise campaigns

Jasprit Bumrah to represent Skechers as brand ambassador

Decathlon’s ‘Play Your Own Way’ campaign supports inclusivity in sports

Thriwe expands loyalty program to include Pickleball and Paddle Tennis in India

The Times of India Sports Awards (TOISA) to take place in Lucknow

Puma and Bumble introduce ‘Rundowner’

Gujarat Titans appoints Mayank Dayal as Head of Marketing

Lack of cross measurement hampering monetisation in sports genre: Sanjog Gupta of JioStar