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Soumya Mohanty

What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains

By Sandhi Sarun

Jul 11, 2025 10:43 IST logo

4 Min read

Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar

Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar

By BestMediaInfo Bureau

Apr 21, 2023 09:13 IST logo

3 Min read

By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar's Soumya Mohanty

By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar's Soumya Mohanty

By Sneha Kumari

Jul 18, 2022 04:58 IST logo

6 Min read

Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar

By Sneha Kumari

Jun 27, 2022 02:49 IST logo

4 Min read

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