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Shivaji Dasgupta

Brandstand: The 'Make-up Kit' for service failures Guest Times
Brandstand: The 'Make-up Kit' for service failures
By Shivaji Dasgupta
logoJul 03, 2017 04:53 IST logo 6 Min read
Brandstand: The power of celebrities as consumer brands Guest Times
Brandstand: The power of celebrities as consumer brands
By Shivaji Dasgupta
logoJun 27, 2017 05:51 IST logo 4 Min read
Brandstand: From GLOCAL brands to 'Unified Unique Experiences' Guest Times
Brandstand: From GLOCAL brands to 'Unified Unique Experiences'
By Shivaji Dasgupta
logoJun 19, 2017 06:01 IST logo 6 Min read
Brandstand: Naming strategies in the experience age Guest Times
Brandstand: Naming strategies in the experience age
By Shivaji Dasgupta
logoJun 12, 2017 05:15 IST logo 6 Min read
Brandstand: From homely comfort to 'Home-Style' experiences Guest Times
Brandstand: From homely comfort to 'Home-Style' experiences
By Shivaji Dasgupta
logoJun 05, 2017 05:11 IST logo 6 Min read
Brandstand: From pester power to conscience keeper Guest Times
Brandstand: From pester power to conscience keeper
By Shivaji Dasgupta
logoMay 29, 2017 04:58 IST logo 6 Min read
Brandstand: From category experiences to experience alliances Guest Times
Brandstand: From category experiences to experience alliances
By Shivaji Dasgupta
logoMay 22, 2017 05:02 IST logo 5 Min read
Brandstand: Brands as countries that unite and not divide Guest Times
Brandstand: Brands as countries that unite and not divide
By Shivaji Dasgupta
logoMay 15, 2017 05:02 IST logo 5 Min read
Brandstand: The price we pay for luxury Guest Times
Brandstand: The price we pay for luxury
By Shivaji Dasgupta
logoApr 24, 2017 10:15 IST logo 6 Min read
Brandstand: 'Love the trailer, watch the movie' Guest Times
Brandstand: 'Love the trailer, watch the movie'
By Shivaji Dasgupta
logoApr 18, 2017 10:59 IST logo 6 Min read
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