programmatic advertising

60% advertisers pick brand safety as major concern in programmatic advertising: WARC study

Disney+ Hotstar partners with Xapads to enhance its CTV advertising

Are advertisers prepared for the new era of programmatic advertising?

The Trade Desk launches new AI-driven digital media buying platform Kokai

Identifying efficient supply paths to maximise the effectiveness of programmatic advertising

Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner

Programmatic advertising in 2023: A starting guide for advertisers

Despite muted ad revenues globally, sunny days ahead for digital platforms

Programmatic advertising: More value for brands at a lower cost

Ventes Avenues makes its foray into Programmatic Advertising