OTT
ZEE5 bets big on family and regional content to carve niche in crowded OTT space
I&B ministry issues advisory for OTTs, mandates adherence to Indian laws
JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025
Gozoop Creative Digital bags creative mandate for BN Group’s Simply Fresh
MX Player’s reach matches top GECs, says Karan Bedi at Amazon MX Player’s StreamNext