OTT market
Indian OTT market set to grow by 2X from $1.8 bn in 2022 to $3.5 bn by 2027: PwC
How OTT players can address challenges of clubbing subscriptions and piracy
OTT market to reach $13-15bn in 10 years; SVOD and AVOD to grow more than 2X by 2026
How OTT platforms can stand out and draw viewers in a cluttered market