Marketing
From drawers to IPL: How India’s sock brands are betting big on ads and bigger on ambition
ICICI Lombard acquires branding rights for Siddhivinayak Metro Station
Experiments, pricing power, and AI to drive marketing measurement in 2025
Lux Cozi launches women’s wear brand Pynk with Rs 27 crore marketing blitz
Rohan Corporation onboards Shah Rukh Khan as brand ambassador for Karnataka
Why brands must compete with experiences in India’s passion economy