Marketing

Swiggy launches marketing solutions for restaurant partners

XR in marketing: Making distracted consumers spend two more minutes with the brand

Refined, exclusive, exquisite: Mars Wrigley’s Nikhil Rao on high-decibel promotions for premium products

The science and art of human behaviour in marketing

Zee Business eyes a 100% premium on ad rates this Union Budget

Sapangeet Rajwant moves on from Viacom18 after ten years

80% consumers cite WOM for influencing purchase: Deloitte report

Revolutionising marketing with generative AI: Power hour at Cannes Lions 2024

Cannes Lions 2024: Consumers are a brand’s muse: Unilever’s Esi Eggleston Bracey

Google at Cannes Lions 2024: How to use AI in scaling advertising and content creation