marketing strategy

Why the loudest brands are losing, and the ‘listeners’ are winning

JioStar appoints Shouvik Roy as SVP, Head of Marketing and Programming Strategy & Insights

Brands take research into their own hands, yet the picture is far from simple

Rise of performance marketing sparks a rethink on whether it’s still marketing or just sales

How mid-market marketers are using AI to boost marketing effectiveness

Airtel’s marketing spends jump nearly 10.4% to Rs 3,182 crore in Q2 FY26

WolfzHowl names Eswara VAN Sharma as Consulting Director for StraTech and Brand Orchestration

Amin Lakhani says India’s marketers must outgrow their data FOMO

What happens to brand building when television is no longer the hero?

How human behaviour guides brands in the age of algorithms