marketers

Marketers will use storytelling, short-form ads won't get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance

Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report

91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report

91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at 'Data Unplugged' event

Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research

Social commerce expected to reach market size of $16-20 billion in India by 2025: Talkwalker and Khoros report

Vast majority of CMOs want to see agencies seamlessly combine capabilities to deliver innovative solutions: Dentsu Creative report

50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report

Truecaller launches new ad tools for advertisers to engage with its active user base

Five new-age marketing tactics fuelling marketers' festive season gameplan