marketers

Marketers back news as ad-safe: 60% say campaigns perform better next to news content

Digital Culture Group unveils Resonance Pathway within ARI platform

Marketers embrace AI faster than they can use it well, study finds

Marketers race to GEO as AI agents rise and search clicks fall

Exclusive: Comscore brings generative AI measurement to India

How mid-market marketers are using AI to boost marketing effectiveness

YouTube launches ‘Brand Pulse’ report to measure combined impact of paid and organic

Adobe adds new AI tools for marketers and support teams in Experience Platform

The missing piece: Why India needs more marketers to attend Cannes Lions

Clean your data or die by data: Kunal Aman of SAS tells marketers