marketers

Marketers embrace AI faster than they can use it well, study finds

Marketers race to GEO as AI agents rise and search clicks fall

Exclusive: Comscore brings generative AI measurement to India

How mid-market marketers are using AI to boost marketing effectiveness

YouTube launches ‘Brand Pulse’ report to measure combined impact of paid and organic

Adobe adds new AI tools for marketers and support teams in Experience Platform

The missing piece: Why India needs more marketers to attend Cannes Lions

Clean your data or die by data: Kunal Aman of SAS tells marketers

Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey

Marketers focus on long-term brand building and storytelling amid pressure for quick wins