marketers

How mid-market marketers are using AI to boost marketing effectiveness

YouTube launches ‘Brand Pulse’ report to measure combined impact of paid and organic

Adobe adds new AI tools for marketers and support teams in Experience Platform

The missing piece: Why India needs more marketers to attend Cannes Lions

Clean your data or die by data: Kunal Aman of SAS tells marketers

Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey

Marketers focus on long-term brand building and storytelling amid pressure for quick wins

Marketers should move away from binary view of brand versus performance marketing

Using AI to optimise content creation and distribution

Next AI wave involves solving challenges around machine consciousness: Daniel Hulme of WPP