marketers

Clean your data or die by data: Kunal Aman of SAS tells marketers

Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey

Marketers focus on long-term brand building and storytelling amid pressure for quick wins

Marketers should move away from binary view of brand versus performance marketing

Using AI to optimise content creation and distribution

Next AI wave involves solving challenges around machine consciousness: Daniel Hulme of WPP

GroupM Brew 2024: When data and creativity tie the knot

What are the driving forces of marketers' strategies in 2024?

Marketers will prioritise building 1P data and media mix remodelling in 2024: Survey

How marketers are navigating complexities of decoding consumers' digital footprints