Managing Director

'Bro, do you have a spare oxygen cylinder?'

Will Covid finally transform the obsolete healthcare industry?

Is Brand Purpose an overrated concept?

What traditional brands can learn from Cred's ad featuring Rahul Dravid

Dr Fuad Halim and the hyperlocal political brand

Why Coke and Airtel are saying no to red from today

Is craft in advertising a necessity or a luxury?

Are you a Passionate Pant or a Serious Saha?

It's an Ad, not an Adani!

Is 'In The Home' the future of 'Out Of Home'?