Bagrry's India appoints Jayant Kapre as Managing Director and CEO

Bagrry’s India, the breakfast cereals and health food brand, has announced the appointment of Jayant Kapre as Managing Director and Chief Executive Officer.

Kapre will focus on accelerating growth and sharpening the brand’s commercial advantage. As the MD and CEO, he will be responsible for devising and executing a robust growth strategy for Bagrry’s.

He has over 26 years of experience in the FMCG sector, primarily in the food space. He has held leadership roles at brands like Wrigley, Frito Lay, McVitie’s and Britannia, and has managed nine businesses prior to joining Bagrry’s. Kapre is an alumnus of IIM Ahmedabad.

At Bagrry’s he will focus on strengthening the brand’s foundation and attaining sustainable market growth. He will lead the brand as it expands into newer categories that are aligned to its personality.

“I am thrilled to join the amazing team at Bagrry’s. It is rare to find a food company that matches the attention to nutrition, quality and hygiene at Bagrry’s. Working on trustworthy recipes which are truly good for consumers was a great draw for me- the world needs more of this right now! The business has been extremely well run so far and the profitable growth is testimony to this. The brand is at an exciting crossroads in its journey, and I am glad to lead a vital change in momentum. I seek to fuel growth and expansion across categories, whilst maintaining profitability,” Kapre said.

“At Bagrry’s, with a lineage of over 50 years of innovation, we’re building India’s most trusted health food brand. Our vision has always been to transform our family business into an institution driven by some of the finest consumer minds. Jayant brings with him decades of unparalleled leadership experience in the FMCG and food processing space, and also resonates with our core values. We’re excited to have him on board and we are confident that he’ll scale Bagrry’s to newer heights,” said Aditya Bagri, Director, Bagrry’s Group.

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