Managing Director

What Regional and National Brands must learn from the TMC in Bengal

Why NDHGO and not JioMart is the retail tech model for India

Is it a crime to have fun during a pandemic?

'Bro, do you have a spare oxygen cylinder?'

Will Covid finally transform the obsolete healthcare industry?

Is Brand Purpose an overrated concept?

What traditional brands can learn from Cred's ad featuring Rahul Dravid

Dr Fuad Halim and the hyperlocal political brand

Why Coke and Airtel are saying no to red from today

Is craft in advertising a necessity or a luxury?