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JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025

By Akansha Srivastava

Feb 17, 2025 07:30 IST logo

4 Min read

Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV

Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV

By BestMediaInfo Bureau

Apr 05, 2023 10:31 IST logo

4 Min read

With low intent among females, comprising almost half the smartphone base, IPL digital reach likely to be restricted to <200 million

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With low intent among females, comprising almost half the smartphone base, IPL digital reach likely to be restricted to <200 million

By BestMediaInfo Bureau

Feb 28, 2023 14:15 IST logo

3 Min read

India set to enter an era of revolution in live sports, AVOD, and 5G: Deloitte's 2023 TMT Predictions

India set to enter an era of revolution in live sports, AVOD, and 5G: Deloitte's 2023 TMT Predictions

By BestMediaInfo Bureau

Feb 28, 2023 09:13 IST logo

5 Min read

FanCode and Google Cloud collaborate to enhance Live sports viewing experience

FanCode and Google Cloud collaborate to enhance Live sports viewing experience

By BestMediaInfo Bureau

Feb 24, 2023 09:17 IST logo

2 Min read