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Live sports

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What JioStar–Nielsen’s IPL cross-screen study means for your next live sports media plan

By Akansha Srivastava

Nov 24, 2025 08:53 IST logo

7 Min read

‘Z’ and Baseball United collaborate to stream professional baseball across India

By BestMediaInfo Bureau

Oct 17, 2025 13:12 IST logo

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JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025

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Feb 17, 2025 07:30 IST logo

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Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV

Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV

By BestMediaInfo Bureau

Apr 05, 2023 10:31 IST logo

4 Min read

With low intent among females, comprising almost half the smartphone base, IPL digital reach likely to be restricted to <200 million

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With low intent among females, comprising almost half the smartphone base, IPL digital reach likely to be restricted to <200 million

By BestMediaInfo Bureau

Feb 28, 2023 14:15 IST logo

3 Min read

India set to enter an era of revolution in live sports, AVOD, and 5G: Deloitte's 2023 TMT Predictions

India set to enter an era of revolution in live sports, AVOD, and 5G: Deloitte's 2023 TMT Predictions

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5 Min read

FanCode and Google Cloud collaborate to enhance Live sports viewing experience

FanCode and Google Cloud collaborate to enhance Live sports viewing experience

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Feb 24, 2023 09:17 IST logo

2 Min read

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