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K-Pop in India

In-depth: Are K-Pop collaborations really going to be the next big thing for brands?

In-depth: Are K-Pop collaborations really going to be the next big thing for brands?

By Shreya Negi

Oct 14, 2022 10:25 IST logo

9 Min read

boAt and Digitas India host FloAtverse to tap into GenZ's fandom for K-Pop in India

boAt and Digitas India host FloAtverse to tap into GenZ's fandom for K-Pop in India

By BestMediaInfo Bureau

Aug 25, 2022 04:25 IST logo

2 Min read

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