K-Pop in India
K-food fever grips Indian brands: McDonald’s, Maggi, Knorr, Wendy’s lead the wave
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
boAt and Digitas India host FloAtverse to tap into GenZ's fandom for K-Pop in India
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2025/04/17/HIR2u1jw16w34wBZxeAm.jpg)
/bmi/media/post_banners/63e745145de39c6a7fa7c28f66c2d836046889c6ec6f6c086c5b68670bd23e17.jpg)
/bmi/media/post_banners/0faa470968fe1605d77592683215916bd403cd0374db1811cb7f723fb6ab54bf.jpg)