influencer marketing

KMF floats tender for Nandini’s RCB sponsorship for IPL 2026

Mumbai Police book 3 ad firm employees for Rs 1.41 cr fraud using forged celebrity signatures

Why the loudest brands are losing, and the ‘listeners’ are winning

Why Gen Z sat at the centre of marketing and content playbooks in 2025

The Body Shop doubles down on digital, influencers to reach Gen Z, millennials in India

Govt invites digital agencies to join Nirmit Bharat and DigiHaat initiative

ASCI flags 4,578 illegal betting ads in 6 months; Stake and 4rabet top the list

Digital ads account for 97% of violations in ASCI’s half-yearly complaints report 2025–26

Moshi Moshi takes on digital mandate for Ownly and Underneat

From search to serendipity: Why the new CPG playbook needs connection architects and pulse planners